Forum Agenda

Ms. Jin holds a Master’s degree in Polymer Materials and Engineering from Beijing Institute of Fashion Technology, and is an engineer. She serves as Deputy Secretary-General of the Lyocell Fiber Branch of China Chemical Fibers Association. With long-term experience in brand building, marketing and promotion in the chemical fiber sector, she is responsible for lyocell fiber industry planning, industrial operation monitoring, data statistics, and research on industrial chain applications. She has participated in compiling reports including Research on Lyocell Application Trends and China Fiber Trend.

Sateri is one of the global leaders in the cellulose fiber industry, with high-quality natural fibers sourced from renewable plantations, widely used in various textiles and skin-friendly hygiene products.

Ms. Chen has many years of practical experience in B2C and B2B brand strategic marketing, innovation development, product strategy, and brand management. With a dual background in the fast-moving consumer goods industry and the fashion fiber industry, she is dedicated to transforming market demand into brand development momentum, assisting international brands with localization, and establishing new branding strategies.

Yu Hanjiang, professor-level senior engineer. He graduated from Hebei University of Science and Technology, majoring in chemical fibers. Currently, he works at Genertec Advanced Materials where he is in charge of the Lyocell and spunlace nonwovens business segments. With more than 30 years of experience in the regenerated cellulose fiber industry, he has been engaged in production management, project construction, scientific and technological research and development, as well as investment and mergers & acquisitions. He has presided over a number of provincial and national-level projects and received awards for his achievements.

Likih Li graduated from Shanghai Jiao Tong University with a bachelor's degree in applied chemistry, currently leading the business development for Kemira in cellulosic nonwoven and textile in APAC. Kemira is a global leader in sustainable chemical solutions for water-intensive industries with over 100 years of experience in water treatment and cellulose fiber field, delivering tailored products and services to improve the product quality, processes, and resource efficiency of our diverse range of customers. Prior to join Kemira, Likih worked as Global Sales Director for Superabsorbent Polymer in Satellite Chemical and APAC Business Manager for Fitesa, experienced in Personal Care and Hygiene industry with close to twenty years of career in chemical sales and business development.

Ms. Yu Can, current Director of R&D at Jiangsu Yueda Home Textiles Co., Ltd., takes full charge of the company’s new product development, technological innovation and process optimization. With long-term dedication to applied research on new fiber materials in the home textile field, she has 17 years of R&D experience in the textile industry. She has won many honors including the “Second Prize for Scientific and Technological Progress of China National Textile and Apparel Council”, “Gold and Silver Awards of the Zhangjian Cup China Home Textile Design Competition”, the title of “Top Ten Textile Innovative Products”, and “Advanced Individual of Yancheng Textile Industry”. She has been granted 7 national invention patents, 9 utility model patents and 15 design patents. Under her leadership, the R&D team has successfully launched a number of product series highly acclaimed by the market, significantly improving the company’s technological leadership and brand influence in the home textile sector. She has always been committed to promoting the sustainable development of the industry and is the core driving force for the company’s technological innovation and product upgrading.

Mr. Guo Wei entered the denim industry after graduating from university in 2003 and has worked in the denim fabric sector for more than 20 years. He currently serves as Director of the Product Department at Black Peony Textile Co., Ltd. He has a thorough grasp of the industry development trend, boasts rich practical experience in product innovation and market development, and conducts in-depth research and analysis on the R&D and application technologies of lyocell-related products.

Zhang Xiangkun has 28 years of experience in the maternal and infant industry, and is the co-founder of KATETU and Q21. As a core partner, he has deeply led product development and full-chain supply chain management for the two brands. KATETU is a leading national benchmark brand for toddler shoes with top online sales, while Q21 is the pioneer and leader in the medical-grade children’s underwear segment. Together with his team, he has built industry-leading brands with professionalism and dedication. The company has independently developed skin-friendly fabrics specially designed for sensitive skin. Proven by extensive clinical skin tests, the fabrics are safe, hypoallergenic, soft and breathable, creating a comfortable home care brand exclusively for sensitive skin.

Xinhuayuan Textile Group includes Huayuan Textile Co., Ltd., Hengyuan Textile Co., Ltd., and Xinhuayuan Textile Co., Ltd. Huayuan was established in May 2002 and is located in the Changle Coastal Industrial Zone, covering an area of over 160mu. Hengyuan was founded in November 2006, located in the Changle Minjiang Estuary Industrial Zone, covering an area of 100mu. Xinhuayuan was established in April 2010, located in the Changle Airport Industrial Zone, and covers an area of 438mu.

The three companies collectively have over 1.1 million spindles and 200 high-end doubling machines, with a fixed asset investment of 2.6 billion RMB. They currently employ over 3,500 people and are among the largest manufacturers of cellulose fiber yarns in China.