The report focuses on the adaptability of lyocell to the denim industry. The performance characteristics of lyocell have solved the problem of stiff hand feel of traditional denim fabrics, achieving a soft, comfortable and full touch that meets consumers' requirements for the comfort of close-fitting clothing. In addition, it can significantly reduce energy consumption during the production process, cut water consumption by more than 50%, achieve lower formaldehyde content, and improve the color fastness and strength of fabrics. Therefore, from 2019 to 2024, the penetration rate of lyocell in the denim field increased from less than 5% to 18%. Despite the downward economic pressure, consumers' demand for high-quality and cost-effective products has not decreased; instead, they have put forward higher requirements for the comfort, environmental protection and functionality of products. Consumers (especially women) have a longer purchase decision cycle and tend to buy durable and comfortable products rather than simply pursuing fast fashion. Domestic brands need to break through barriers through technological breakthroughs and quality improvement, rather than relying solely on price competition.

In the future, production will develop towards automation and digitalization. AI technology will be introduced to improve production efficiency and achieve more precise quality control; digital tools will be used to meet consumers' demand for personalized products, realizing flexible production of small batches and multiple varieties. At the same time, continuous exploration will be made on the combination of fabrics and intelligent technologies.