We Gather We Grow





In 2023, the lyocell capacity of China continued to maintain a double-digit growth rate, reaching 500kt, and the output also exceeded 400kt. The average operating rate of the industry increased to 71% from 44% in 2022. With an additional tens of thousands of tons entering the market, how did lyocell rise in the competition among various fibers? In the fields of home textiles, apparels, and nonwovens, what progress has been made in processing technology?

What breakthroughs have been made in overcoming the bottleneck of printing and dyeing? In 2024, with the continued expansion of the industry scale, what are the concerns and expectations? The 4th Lyocell Industry Forum, to be held on April 23, 2024, will invite industry experts for discussion. Let us meet again in Hangzhou and sincerely look forward to your participation!

Meeting matters


Registration: April 23 9:00-14:00, 2024
Forum: April 23 14:00-17:50, 2024


New Century Grand Hotel Hangzhou, China ★★★★★
(No. 818, Middle Shixin Road, Xiaoshan, Hangzhou, China)

Conference Fee

Participants of the 18th China Hangzhou Cellulose Fiber (Viscose) Industry Forum can directly attend the 4th Lyocell Industry Forum by representative certificates.

Accommodation Fee

Twin-bed Room: 580yuan/person/day
King size bed room: 650yuan/person/day


Contact:Nicole Wang
E-mail: market@ccfgroup.com

Cancellation and refund

Refund can be claimed before April 10 in written form


P.M. Apr 23
13:30-13:40 ● Opening speech
13:40-14:10 ● Lyocell industry development and downstream application trends outlook ———Zhang Zixin, Zhang Zixin, China Chemical Fibers Association

Director, Department of Science and Technology, China Chemical Fibers Association

Secretary-General, Cellulose Fiber Branch, China Chemical Fibers Association

Secretary-General, Lyocell Fiber Branch, China Chemical Fibers Association

Mr. Zhang is responsible for scientific and technological development in the chemical fiber industry and research on regenerated cellulose fiber industry, including work on brand building, energy conservation, and emissions reduction within the China Chemical Fibers Association, involved in writing various specialized publications such as the “Chemical Fiber Yellow Book: Guidance on the Development of the Chemical Fiber Industry in the 13th Five-Year Plan”, “Chemical Fiber White Paper: Development and Environmental Protection of China’s Chemical Fiber Industry”, and “Chemical Fiber Blue Paper: Analysis and Forecast of China’s Chemical Fiber Economic Situation”. He organized the compilation of the “Lyocell Fiber Application Trend Report” and collaborated with the Ministry of Industry and Information Technology on revising, promoting, and reviewing the “Normative Conditions for the Viscose Fiber Industry”. He also involved in the revision of national standards such as “Viscose Staple Fiber”, “Lyocell Staple Fiber”, and “Technical Specifications for Evaluation of Green Design Products-Viscose Fiber”. He established the “Collaboration For Sustainable Development of Viscose (CV)” to promote extensive exchanges and cooperation with domestic and foreign brands, environmental organizations, testing agencies, upstream and downstream enterprises, and to drive the industry’s sustainable development transformation.

14:10-14:40 ● Lyocell development prospects ———Sherry Li, Sateri Group

Sateri Lyocell Marketing Head

Sherry Li joined Sateri Group in 2016. Sateri is a global leader in viscose rayon. Its natural and high-quality fibre, made from trees grown on renewable plantations, can be found in comfortable textiles and skin-friendly hygiene products.

Prior to joining Sateri, Sherry Li had many years of working experience in Fortune 500 companies, including Honeywell Nylon Division and Dow Corning. She has accumulated rich experience in the field of product innovation, market development and execution in the textile industry. Currently she is responsible for the strategic planning of Sateri Group's new business-Lyocell Fiber. Served as the marketing head of Sateri, she was responsible for the strategic planning, market development and promotion, market research, and strategic projects of Sateri Group’s viscose fiber products, led the team to form innovative alliances, and coordinated with upstream and downstream partners in the industry chain, e.g. successfully launched BV series fibre to the market.

14:40-15:10 ● The development and application of lyocell fiber in home textiles ———Gong Huairui, Luolai Lifestyle Technology Co., Ltd

Mr. Gong Huairui currently serves as the Chief Technology Officer and Senior Research Engineer at LuoLai Lifestyle Technology Co., Ltd. He has been deeply rooted in the textile industry for many years, engaging in research and development of textile products, including research on new materials and technologies, innovation in product research and development, and application of home textile products. With extensive industry experience, he has undertaken various government projects, including major scientific and technological achievements transformation, intellectual property brand cultivation, patent navigation, economic cultural creative fund support, and service industry guidance fund projects.

15:10-15:30 ● Tea break
15:30-16:00 ● Sustainable chemistry as the invisible enabler for the Lyocell process ———William Wang, Kemira

Wang Bing, Ph.D., Principle Scientist

Mr. Wang Bing Joined Kemira in 2023. Kemira is a global leader in sustainable chemical solutions for water-intensive industries, providing customers with the most suitable products and professional knowledge to help them improve product quality, process and resource efficiency. With more than 100 years of professional experience in the field of cellulose fibers and water treatment, and respectively one R&D center in Europe, America and Asia, it can now provide the most comprehensive chemical portfolio and professional services for the cellulose fiber value chain.

Mr. Wang Bing has many years of work experience in product research and development and technological innovation. He worked at Yibin University, Yibin Grace, Nanjing Chemical Fiber, and Sateri Group. He has accumulated rich experience in product innovation and process research and development in the cellulose fiber industry. He has successively undertaken and organized one national, one provincial and two municipal-level cellulose fiber technology projects, participated in three municipal government industrial planning projects, completed two new functional fiber materials for the enterprise, and published 105 patents. He won the Provincial Excellent Doctorate and the Provincial Excellence Award once, currently serving as the chief R&D engineer in the textile field of Kemira Group's new business.

16:00-16:30 ● Anti-fibrillation solutions for lyocell knitted fabrics ———Yang Zhizhuo, Guangdong Dymatic Chemical Co., Ltd

Mr. Yang Zhizhuo is the Director of Applied Technology at Guangdong Dymatic Fine Chemical Co.Ltd. He graduated with a master’s degree from the School of Chemistry and Chemical Engineering at South China University of Technology and has been engaged in the development and application of new textile chemicals for a long time. He also has rich experience in research and application of energy-saving and environmentally friendly dyeing and finishing technologies, providing technical support to upstream and downstream partners in the textile industry chain.

16:30-17:00 ● Innovative applications and future trends of lyocell in casual fabrics ———Qian Longjie, Zhejiang Mizuda Textile Printing and Dyeing Technology Co., Ltd

17:00-18:00 ● Roundtable discussion: sharing of lyocell’s breakthroughs in application fields ———Xinhuayuan, Luolai, Dymatic, Sateri, Mizuda

Xinhuayuan(Chen Zongli)

Luolai(Gong Huairui)

Dymatic(Yang Zhizhuo)

Sateri(Sherry Li)

Mizuda(Qian Longjie)
Note: Topics are subject to final adjustment

Join In

4th Lyocell Industry Forum
*Requirement for accommodation Twin-bed Room:RMB 580/room/day
King size bed room:RMB 650/room/day
※Please fax the confirmation letter to viscose industry forum committee before April 10, 2024 (Please confirm by telephone to avoid being missed). At least two business cards of every delegate should be prepared for registration.


4th Lyocell Industry Forum hosted by www.ccfgroup.com, www.ccf.com.cn and www.tteb.com will be held at New Century Grand Hotel Hangzhou, China during April 23, 2024. The conference will be supported by the commercial sponsors, providing a platform for the enterprises to communicate with each other. Please considerate the sponsorship proposal according to your own. (The number-limited items will be determined by the receiving order of the confirmation letters.)
Expiry date: April 12, 2024

Negotiating room

★  One negotiating room of the hotel

★  Conference fee of two domestic participants will be waived

★  A pair of X banner stands

★  One VIP seat with table tent

RMB 16000/session


Chair back

★  Chair back cover for promotion of the corporation

★  Size: length: 40cm; width: 28cm, designed by the corporation

RMB 12000

Only one company

Promotion video

★  5-minute video displayed before the conference

RMB 5000

Three companies

Electronic display screen outside the conference hall

★  5-minute video carousel all day long during the conference

RMB 15000

Three companies

Large-scale printing

★Large-scale printing outside the conference hall
★Width: 3m; height: 2.4m

RMB 10000

Two companies


Conference presentations

A4 color printed

★ Cover

RMB 10000




★ Inside front cover

RMB 8000

★ Inside back cover

RMB 6000

★ Back cover

RMB 8000

★ Prime page 1

RMB 8000

★ Other inside pages

RMB 5000

Mineral water/mineral water tag promotion

★ Mineral water with one tag on the bottle

RMB 8000

 35mm*35mm (only one company)

Representative badge

★  Company name, logo, telephone number and advertisement

RMB 6000

Only one company

Representative badge string

★  Company name, logo, telephone number and advertisement

RMB 6000

Only one company


★ Gifts provided by the sponsor in the material bag

RMB 5000



★One copy of handout provided by the sponsor in the material bag

RMB 5000


X banner stand

★ Inside or outside the conference hall

RMB 5000/pair



★ Advertorial for twice during conference promotion (not headline) (official account: 华瑞资讯CCF)

RMB 5000

Two companies

Sponsorship Confirmation
Design requirement Own design  Commission design
Contact: Nicole Wang; Tel: 86-571-83583761 ; Email: wxq@ccfgroup.com


Zhejiang Huarui Information Consulting Co., Ltd. (www.ccfgroup.com
·Address: 26-27/F, Building 1, Huarui Center, No. 66 Jianshe 1st Road Xiaoshan District,Hangzhou, Zhejiang, China
·Contact: Nicole Wang
·E-mail: market@ccfgroup.com
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