We Gather We Grow





We witnessed a highlight moment for lyocell in 2022 when there was an explosive growth of demand stimulated by the high price of cotton, and the pre-sale of lyocell plants reached the volume of several months production with the price soaring by as high as 3,000yuan/mt. The profit of lyocell companies started to turn from negative to positive, and the operating rate of the industry was also higher than that of prior years.
Although the grand occasion did not continue as cotton prices fell, Lyocell's awareness and application fields have expanded significantly, and this has also given hope to upstream and downstream companies. If the potential of demand can be aroused, some troubles in the lyocell market mainly caused by fast supply growth in recent years will no longer be a big problem, and the cooperation and enthusiasm for development by the end-users will accelerate.

How quickly and on what scale will these hopes manifest? What new insights do each link of the industrial chain have on the development of the industry? What progress has Chinese companies made after a year of hard work in a turbulent environment? How does Lyocell's own growth rhythm interact with other products?
The 3rd Lyocell Industry Forum to be held on May 23, 2023 will invite industry experts to have discussions on the above topics, and we sincerely look forward to your participation!

Meeting matters


Registration: May 23 9:00-14:00, 2023
Forum: May 23 14:00-17:50, 2023


New Century Grand Hotel Hangzhou, China ★★★★★
(No. 818, Middle Shixin Road, Xiaoshan, Hangzhou, China)

Conference Fee

Participants of the 17th China Hangzhou Cellulose Fiber (Viscose) Industry Forum can directly attend the 3rd Lyocell Industry Forum by representative certificates.

Accommodation Fee

Twin-bed Room: 580yuan/person/day
King size bed room: 650yuan/person/day


Contact:Shine Hua
E-mail: market@ccfgroup.com

Cancellation and refund

Refund can be claimed before May 10 in written form


P.M. May 23
13:50-14:00 ● Opening speech
14:00-14:30 ● 2023 lyocell fiber application trend interpretation and industry development outlook———Zhang Zixin, China Chemical Fibers Association

Zhang Zixin, Director of Science and Technology Department of China Chemical Fibers Association, Secretary-General of Cellulose Fiber Branch of China Chemical Fibers Association, Secretary-General of Lyocell Fiber Branch of China Chemical Fibers Association

In the China Chemical Fibers Association, he is responsible for the scientific and technological development of the chemical fiber industry and the industry research, brand building, energy saving and emission reduction of the regenerated cellulose fiber industry. He has successively participated in the writing of monographs such as "Chemical Fiber Yellow Paper Chemical Fiber Industry ‘13th Five-Year Plan’ Development Guidance", "Chemical Fiber White Paper China Chemical Fiber Industry Development and Environmental Protection", "Chemical Fiber Blue Paper China Chemical Fiber Economic Situation Analysis and Forecast" and other monographs. He organized the compilation of "Lyocell Fiber Application Trend Report", and cooperated with the Ministry of Industry and Information Technology to carry out the revision, publicity and review of "Viscose Fiber Industry Standard Conditions". He also organized the revision of national group standards such as "Viscose Staple Fiber", "Lyocell Staple Fiber", "Green design product evaluation technical specification for viscose fiber ", organized the establishment of the "Collaboration for Sustainable Development of Viscose (CV Alliance)" to carry out extensive exchanges and cooperation with domestic and foreign brands, environmental protection organizations, testing institutions, and upstream and downstream enterprises to promote the sustainable development and transformation of the industry.

14:30-15:00 ● Sateri lyocell development process and prospects———Sherry Li, Sateri

Sherry Li joined Sateri Group in 2016. Sateri is a global leader in viscose rayon. Its natural and high-quality fibre, made from trees grown on renewable plantations, can be found in comfortable textiles and skin-friendly hygiene products.

Prior to joining Sateri, Sherry Li had many years of working experience in Fortune 500 companies, including Honeywell Nylon Division and Dow Corning. She has accumulated rich experience in the field of product innovation, market development and execution in the textile industry. Currently she is responsible for the strategic planning of Sateri Group's new business-Lyocell Fiber. Served as the marketing head of Sateri, she was responsible for the strategic planning, market development and promotion, market research, and strategic projects of Sateri Group’s viscose fiber products, led the team to form innovative alliances, and coordinated with upstream and downstream partners in the industry chain, e.g. successfully launched BV series fibre to the market.

15:00-15:30 ● Development and application of lyocell fiber in the field of home textile———Shen Shoubing, Mercury Home Textile

Shen Shoubing, Director of Shanghai Home Textile New Material Engineering Technology Research Center, Technical Director of Shanghai Shuixing Home Textile Co., Ltd.

Shen Shoubing, graduate degree, doctor, senior engineer, senior economist. At present, he is mainly engaged in the research and development of new materials, new technologies, and new products of home textiles, as well as industrialization promotion and technological innovation management. He is an off-campus tutor for graduate students in universities such as Donghua University and Shanghai University of Applied Technology. He has led and organized the completion of more than 10 new functional fiber material projects and the research and development of more than 300 new technological home textile products, and has obtained more than 20 national patents. As the first inventor, two projects won the second prize of "Textile Light" Science and Technology Progress Award of China Textile Federation, and three products won the "China Textile Top Ten Innovative Product Awards". A number of technical achievements have led the new trend of the home textile market and achieved good economic and social benefits.

15:30-15:45 ● Tea break
15:45-16:10 ● Printing and dyeing-key of lyocell development———Wang Aiyi, Yuexin Dyeing & Printing

Chief Engineer of Zhejiang Yuexin Printing and Dyeing Co., Ltd.

Graduated from Nantong Textile Industry School in 1993, engaged in woven dyeing and finishing for 30 years

16:10-16:35 ● Application of lyocell in denim———Zhong Zhangwei, Prosperity Textile

Zhong Zhangwei, Marketing Director of Prosperity Textile Co., Ltd., member of China Denim Professional Committee.

Mr. Zhong graduated from Sun Yat-sen University majoring in marketing with a bachelor's degree in management. He joined Prosperity Textile in 2014 and was responsible for the company's brand strategy, marketing and product promotion. He has accumulated experience in product innovation, development and promotion of the denim industry, and has rich practical experience, unique research on the application of lyocell and its new products.

16:35-16:45 ● Create a unified industrial market under the new development pattern———Wang Baitong, Zhejiang China Textile City Group
16:45-17:40 ● Roundtable discussion: how to forge lyocell’s own way———Sateri, Yuexing Dyeing & Printing, Xinsheng Printing & Dyeing,Mercury Home Textile, Prosperity Textile
Note: Topics are subject to final adjustment

Join In

3rd Lyocell Industry Forum
*Requirement for accommodation Twin-bed Room:RMB 580/room/day
King size bed room:RMB 650/room/day
※Please fax the confirmation letter to viscose industry forum committee before May 10, 2023 (Please confirm by telephone to avoid being missed). At least two business cards of every delegate should be prepared for registration.


3rd Lyocell Industry Forum hosted by www.ccfgroup.com, www.ccf.com.cn and www.tteb.com will be held at New Century Grand Hotel Hangzhou, China during May 23, 2023. The conference will be supported by the commercial sponsors, providing a platform for the enterprises to communicate with each other. Please considerate the sponsorship proposal according to your own. (The number-limited items will be determined by the receiving order of the confirmation letters.)
Expiry date: May 16, 2023

Negotiating room

★  One negotiating room of the hotel

★  Conference fee of two domestic participants will be waived

★  A pair of X banner stands

★  One VIP seat with table tent

RMB 16000/session


Chair back

★  Chair back cover for promotion of the corporation

★  Size: length: 40cm; width: 28cm, designed by the corporation

RMB 12000

Only one company

Promotion video

★  5-minute video displayed before the conference

RMB 5000

Three companies

Electronic display screen outside the conference hall

★  5-minute video carousel all day long during the conference

RMB 15000

Three companies

Large-scale printing

★Large-scale printing outside the conference hall
★Width: 3m; height: 2.4m

RMB 10000

Two companies


Conference presentations

A4 color printed

★ Cover

RMB 10000




★ Inside front cover

RMB 8000

★ Inside back cover

RMB 6000

★ Back cover

RMB 8000

★ Prime page 1

RMB 8000

★ Other inside pages

RMB 5000

Mineral water/mineral water tag promotion

★ Mineral water with one tag on the bottle

RMB 8000

 35mm*35mm (only one company)

Representative badge

★  Company name, logo, telephone number and advertisement

RMB 6000

Only one company

Representative badge string

★  Company name, logo, telephone number and advertisement

RMB 6000

Only one company


★ Gifts provided by the sponsor in the material bag

RMB 5000



★One copy of handout provided by the sponsor in the material bag

RMB 5000


X banner stand

★ Inside or outside the conference hall

RMB 5000/pair



★ Advertorial for twice during conference promotion (not headline) (official account: 华瑞资讯CCF)

RMB 5000

Two companies

Sponsorship Confirmation
Design requirement Own design  Commission design
Contact: Shine Hua ; Tel: 0086-571-8378 6599 ; Fax: 0086-571-8378 6600 ; Email: hs@ccfgroup.com


Zhejiang Huarui Information Consulting Co., Ltd. (www.ccfgroup.com
·Address: 26-27/F, Building 1, Huarui Center, No. 66 Jianshe 1st Road Xiaoshan District,Hangzhou, Zhejiang, China
·Contact: Shine Hua
·E-mail: market@ccfgroup.com