Director of the Technology Department of China Chemical Fibers Association

Secretary-General of the Cellulose Fiber Branch of China Chemical Fibers Association

Secretary-General of the Lyocell Branch of China Chemical Fibers Association

In China Chemical Fibers Association, Mr. Zhang is responsible for the technological development of the chemical fiber industry, research on regenerated cellulose fiber, brand building, energy conservation, and emission reduction. He participated in drafting works such as "The Yellow Book of Chemical Fibers: Guidelines for the Development of the Chemical Fiber Industry During the 13th Five-Year Plan," "The White Paper on Chemical Fibers: The Development of China's Chemical Fiber Industry and Environmental Protection," and "The Blue Book on Chemical Fibers: Analysis and Forecast of the Economic Situation of China's Chemical Fiber Industry". He organized the compilation of the "Lyocell Fiber Application Trend Report", collaborated with the Ministry of Industry and Information Technology to revise, implement, and review the "Regulatory Conditions for the Viscose Fiber Industry." He organized the formulation or revision of national and industry standards, including "Viscose Staple Fiber," "Lyocell Staple Fiber," and "Technical Specifications for Evaluating Green Design Products: Viscose Fiber." He established the “Collaboration For Sustainable Development of Viscose (CV)” and engaged in extensive communication and cooperation with domestic and international brands, environmental organizations, testing agencies, and upstream and downstream enterprises to promote the sustainable development transformation of the industry.

Anayr Pan holds a Master's degree in Business Administration from East China Normal University and has over 10 years of experience in the textile industry. She is currently responsible for expanding the downstream fabrics and brands for Sateri Lyocell, working to promote application development and market promotion in collaboration across the entire industry chain.

Graduated from Shanghai Jiao Tong University with a bachelor's degree in applied chemistry, currently leading the business development for Kemira in cellulosic nonwoven and textile in APAC. Kemira is a global leader in sustainable chemical solutions for water-intensive industries with over 100 years of experience in water treatment and cellulose fiber field, delivering tailored products and services to improve the product quality, processes, and resource efficiency of our diverse range of customers. Prior to join Kemira, Likih worked as Global Sales Director for Superabsorbent Polymer in Satellite Chemical and APAC Business Manager for Fitesa, experienced in Personal Care and Hygiene industry with close to twenty years of career in chemical sales and business development.

Mr. Liu Wenhui has been engaged in textile printing & dyeing technology and textile design & development for over 20 years. Since 2007, he has held various positions, including Deputy Head of the Production Department and Plant Manager at Shandong Weiqiao Super Width Printing & Dyeing Co., Ltd. He has served as Chief Engineer of Production Technology since October 2022.

He has been responsible for or participated in three technical innovation projects in Shandong Province and one key research and development project. In 2022, he was awarded the title of "Most Beautiful Craftsman" in the textile industry of Binzhou City, and in 2023, he was shortlisted as a national-level textile fabric designer. He holds five national-level invention patents and has published five papers and works. The designs he led or participated in have won several national awards, including five Excellent Awards for China's Fashion Fabrics, three Excellent Awards for Eco-friendly Fabrics, one First Prize for Eco-friendly Fabrics, one Best Cotton Spinning Technology Innovation Award, one Excellent Award in the Provincial Yellow River Basin Weaving Creative Design Competition, and a gold medal in the second "Governor's Cup" Industrial Design Competition in the textile and garment category. He has been appointed as an expert on the Technical Committee of the China Printing and Dyeing Industry Association.

Ms. Chen Hongxia, Senior Engineer and Doctor of Engineering. She works at the Jiangsu Advanced Textile Engineering Technology Center and has nearly 20 years of experience in product research and management at a leading company in the home textile fabric industry. She focuses on the application development of new fiber materials in the home textile field and has undertaken more than 30 significant technology research projects. She has developed numerous innovative product categories that fill gaps in the bedding fabric market, achieving notable economic benefits. She holds over 80 authorized Chinese invention patents, 6 international invention patents, and has developed more than 30 national industry enterprise standards. She has received international invention patent gold and bronze awards, 5 provincial and ministerial-level awards, and multiple municipal awards. She is recognized as a Jiangsu Province 333 Talent, Nantong City 226 Talent, and a "Tongzhou Craftsman."

Li Xueyan has extensive experience in the fields of fiber and non-woven fabrics, having worked for globally recognized companies such as Trützschler, Sateri, and Kingsafe. He has led efforts in process technology, engineering projects, production management, and research and development, with in-depth research on fiber materials, various non-woven processes, applications of non-woven fabrics, production equipment, and technical standards. He began researching island-type ultrafine fibers in 2002, overseeing the entire production process—from fiber production and non-woven fabrics to finishing, opening, dyeing, and final products—covering aspects like production, equipment, processes, and technical management. In 2011, he joined Trützschler, focusing on non-woven equipment and process technology, and provided technical services to many non-woven fabric companies. In 2021, he joined Kingsafe & UNIQUALITY, where he is responsible for the production management and technical R&D of non-woven fabrics for hygiene, care, and medical uses, gaining deep and comprehensive insights into non-woven products, technology, and the industry chain. Since 2021, he has been focusing on the production and application of lyocell fibers nationwide, and in 2024, he was the first in the industry to apply lyocell in large quantities to dry and wet wipes, significantly promoting the use of lyocell in the hygiene and care sectors.

Xinhuayuan Textile Group includes Huayuan Textile Co., Ltd., Hengyuan Textile Co., Ltd., and Xinhuayuan Textile Co., Ltd. Huayuan was established in May 2002 and is located in the Changle Coastal Industrial Zone, covering an area of over 160mu. Hengyuan was founded in November 2006, located in the Changle Minjiang Estuary Industrial Zone, covering an area of 100mu. Xinhuayuan was established in April 2010, located in the Changle Airport Industrial Zone, and covers an area of 438mu.

The three companies collectively have over 1.1 million spindles and 200 high-end doubling machines, with a fixed asset investment of 2.6 billion RMB. They currently employ over 3,500 people and are among the largest manufacturers of cellulose fiber yarns in China.